Robots & Pencils launches arfiti - A New Kind of AR App

Calgary, Alberta - Robots and Pencils Inc. has just released their latest experiment from FunLabs, and this time it's all about augmented reality. Arfiti, released to the App Store today, allows anyone to leave their mark in the real world digitally.

"You see public spaces tagged all the time - bathroom stalls and bus and train stations always have scribbles on them. Big, empty walls quickly become canvases for others art," said Matt Kuypers, Senior Visual Designer of arfiti. "We wanted to harness this desire to create and combine it with augmented reality."

Once someone downloads the arfiti app, their phone will unlock a new world that transcends real-life and the digital world. They can digitally tag any surface - be it a wall, building or monument - with their personal images or pre-populated stickers from the app and save it for others to discover.

A map function within the arfiti app prompts users to discover nearby creations that others have designed and, if they like the piece they discovered, the user can offer cred to the creator to show their appreciation.

"We recognize that AR is still an emerging technology that not many people experience day-to-day. Our goal was to create a virtual space that anyone can access and contribute to easily from their phone." said Kuypers

Arfiti was made possible by harnessing the power of the iOS platform, taking advantage of ARKit, geolocation and advanced media processing capabilities.

Arfiti is the second experiment to be released from Robots & Pencils' FunLabs, the place where the firm's team explores how new and emerging technologies will transform the world. The first rendition of FunLabs resulted in the creation of Missions, a Slack workflow tool that was acquired by Slack in 2018.

Device Requirements:
* iPhone 6S or later
* iPod touch 7th generation or later
* iPad 7th generation or later
* Requires iOS 12.0 or later
* 26.5 MB

Pricing and Availability:
arfiti is Free and available worldwide exclusively through the App Store in the Entertainment category. For more information, please contact Ryley Moskal.

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Robots and Pencils is digital innovation firm. We work and play at the frontier of technology to create what's next for ourselves, our clients and the world. All Material and Software (C) Copyright 2019 Robots and Pencils Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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